Studio notebook
currentlythinkingabout…
MessyOPEN_PAGE_NOWThis is the open page of the notebook: the ideas circling at the moment, the ones that keep coming back and the ones that might turn into something.
nothing here is finished

press to open
the studio notebook
press a bulb to light the ones you like
- 01AI agents that can take responsibility for meaningful areas of work.
- 02Digital preservation and new ways to explore social history.
- 03Small, highly focused tools that solve one frustrating problem exceptionally well.
- 04Founder-led products that can be built, tested and improved without enormous teams.
- 05New models for specialist media, communities and professional learning.
how I build
four steps, on repeat
01
Notice
Most ideas begin with something that feels unnecessarily difficult, fragmented or completely missing.
02
Make
I turn the idea into something tangible: a prototype, website, workflow, archive, tool or working product.
03
Test
I put it in front of real people, see what they use and learn what the idea actually wants to become.
04
Grow
The strongest experiments can become products, partnerships, companies or intellectual property in their own right.
got one of these in your head too?
Learn to build it →