Selected work

things that exist

Every project here started as a question or a frustration. Some became businesses, some are still half-made, and that is exactly the point.

built · building · testing · exploring

Lucy Hall smiling at her laptop with a coffee in a hotel lounge
building it between coffees
01Building

The Museum of Written Postcards

A growing digital museum preserving the handwritten stories found on thousands of old postcards.

What began as a personal collection became a searchable cultural archive, built to protect fragments of everyday history that might otherwise disappear.

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02Built

The Sauce

A media, intelligence and learning platform for people working in social media marketing.

The Sauce brings together industry news, practical insight, webinars, on-demand learning and career development in one professional platform.

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03Testing

AI agents at work

An experiment in creating a small team of specialist AI agents with defined roles, responsibilities and personalities.

The agents support editorial, product, administration and creative work, showing how founders and small teams can use AI as a practical working system rather than an occasional tool.

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04Built

My Melodies

A playful digital product designed to help children explore music and create melodies.

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05Exploring

Learning tools

Small, focused educational products created to solve real learning problems, beginning with tools designed around the needs of my own children.

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06Built

TAPA: Your Unstuck Zone

A playful Y2K-style app that gets you out of procrastination with quick, surprising interventions.

You tell TAPA what you are stuck on and it launches something silly but useful, from Race The Duck to Chaos Goblin encouragement, with focus coins, momentum points and badges for getting moving. No sign up, mobile first, built to be used in the exact moment you cannot start.

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07Built

Melody Maker Studio

A friendly music studio in the browser, with a piano, layered instruments and no sign in.

It has a proper sound engine with microphone input, so you can record a performance, stack instrument layers and save what you make. Open it and you are composing within seconds, which was the whole point.

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08Building

Eventember

Turns the content from a live event into a branded, shareable scrapbook while the event is still happening.

It gathers attendee posts, links and uploads, then organises them into dynamic pages and highlight reels. Organisers can add their own branding and sponsors, and reorder chapters and slides to tell the story of the day.

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Straight from the workbench

what i'm building right now

A live shelf of the products and experiments currently open in my studio, newest edit first.