Inside the studio
Nothing here is theory. This is the actual route an idea takes in this studio: from something that annoyed me on a Tuesday to a working thing people use. Walk through the four steps and see the real builds that came out of each one.
walk through it with me
start here and keep going →
Something is harder, slower or sadder than it needs to be, and nobody has fixed it. I write it down exactly as it annoyed me, in plain words, before I dress it up as a product.
What have you noticed lately that nobody seems to have fixed?
days
not years
A first working version usually exists within a week. Waiting for the perfect plan is how ideas die.
1
person to start
No big team, no agency, no committee. One person who cares, plus the right tools, gets further than most people expect.
£0
to find out
Testing whether an idea has legs costs almost nothing now. The expensive part is building the wrong thing for a year.
Three questions is all it takes to get the thing out of your head and onto a page. I'll read it, and tell you honestly what it would take to build.
whatever is in your head is possible now
Want to learn how? Join the Studio →