The spark

what have you noticed?

Everything I build starts with someone noticing something. A bit of work that takes far too long. A website that fights you. A gap where a thing obviously should be.

Answer three questions and I'll help you turn that noticing into an idea with a shape. Whatever is in your head is possible now, and much sooner than you think.

three questions, one idea

Lucy Hall leaning on a wooden field gate on an autumn country walk
noticing things, as usual
1 of 3

Step one

What have you noticed lately?

The thing that keeps nagging at you. It doesn't have to sound clever.

three things worth knowing

start scruffy

it doesn't need to be clever yet

Every product I've built started as an irritation, not a business plan. Notice the irritation and you already have the beginning.

genuinely

days, not years

A real working version of your idea can exist this week. Not a slide about it. A thing you can click, use and show people.

or a fortune

you don't need a big team

Creativity, clear thinking and AI do the heavy lifting now. One person with a good idea can get remarkably far.

got one you'd rather just talk about?

Bring it half-formed. That's the best time to look at it together.